Welcome to The FoLD

For founders with soul and systems on the brain.

Hey there 👋🏼 I’m Liam.

I’m the founder of Liam’s BrandStand and the guy behind The FoLD, a weekly newsletter for service-based founders, solopreneurs, and soulful entrepreneurs who want to build powerful brands, run efficient businesses, and embrace AI without losing their humanity along the way.

If you’re the kind of person who wants to be known for what makes you you, rather than just what you sell, you’re in the right place.

What is The FoLD?

The FoLD stands for Friends of Liam Darmody. It started as a simple way to keep in touch with folks curious about personal branding and quickly evolved into a full-blown obsession with helping founders grow brands and businesses that feel as good on the inside as they look on the outside.

Each issue of The FoLD blends brand clarity, business strategy, and AI-powered innovation with a human-first lens.

This is not another tips-and-tricks marketing newsletter.

This is for the deep thinkers.

The heart-led operators.

The ambitious-yet-authentic builders who want to scale on their terms, without selling their soul, over-automating their voice, or pretending to be someone they’re not.

What You’ll Get Each Week

Every week, I’ll hit your inbox with insights about the following topics:

• Branding – Real-world brand strategy & personal brand advice

• Business Innovation – AI, automation, and systems for scaling with less chaos

• Social Selling – Most don’t like selling & most don’t like being sold to. Social Sales makes it easier for everyone. I show you how it’s done.

• Hot Sauce - because life should be fun & have some kick 🌶️

It’s a little spicy. A little nerdy. And very real.

Why I Do This

After 15 years inside tech startups wearing every hat from ops lead to head of brand, I realized something:

Most brilliant founders are too close to their own magic to package it clearly.

And most business advice out there is either too fluffy or too rigid to actually work for them.

So I created The FoLD to bridge the gap.

Between soul and system.

Between who you are and how the world sees you.

Between the human experience and the AI tools that can help us live it better.

If You’re Still Reading…

…you probably care deeply about the work you do.

You’re not here to be an influencer.

You’re here to make an impact.

This newsletter is my way of helping you do that with clarity, intention, and just the right amount of heat.

Subscribe below.

Let’s build your brand and business, one spicy insight at a time.

Hi5,

Liam

🌶️

I’d also invite you to follow me on Linkedin, where I post daily for my network of 45,000+, and visit my Stan Store to learn more about the services I offer.