To sell is human. Social selling is fun.

A little bit about my journey in personal branding & social selling.

The fear of sounding salesy used to paralyze me.

Then I realized I was just scared.

Scared of rejection.
Scared of looking pushy.
Scared of what people would think.

Sound familiar?

Here's what changed everything for me:

I stopped trying to "sell" and started having conversations.

In the last 2 years, I've had hundreds of discovery calls. Worked with dozens of clients. Built a business that lets me be present for my kids' pre-K graduations and soccer games.

And the secret?

I learned that social selling isn't about pitching. It's about showing up authentically and letting people see how you can help.

It’s why I love the whole concept of social selling – it’s more like socializing than selling, and I’m great at that!

If you’ve followed me for a while, you’ve likely heard me say “there are no strangers here, only friends you haven’t yet met” (thanks, Yeats!)

Same goes for clients.

Building your personal brand and social selling strategy on Linkedin enables you to attract opportunity and manifest serendipity while you sleep.

(you’ve got to work your tail off while you’re awake, though)

If you’re looking to build yours, my next Personal Branding & Social Selling cohort starts soon.

Here's what past students have to say:

"I've taken a ton of courses over the years, but wow - Liam's LinkedIn course honestly blew me away. It's been a game-changer for my personal brand." - Lilian Santini 🦊, Founder of The Copper Portico

"When it comes to LinkedIn, I can’t think of a person who knows the ins and outs of the platform the way Liam does.” - Brenna Lasky, Founder.

"This wasn’t just another “how to post more” training. It was a transformational, strategic deep dive into how to turn LinkedIn into a true business engine" - Dr. Cindy Goodwin-Sak, Leadership Coach

We meet Tuesdays and Thursdays for 4 weeks and everyone gets a 60-minute 1:1 with me at the end.

What we'll cover:
Week 1: Profile optimization that converts lurkers to leads
Week 2: Building a network of engaged advocates (not just connections)
Week 3: Content that sounds like YOU but performs like a pro
Week 4: Advanced strategies for consistent pipeline building and efficient content creation.

This isn't about becoming a "Linkedinfluencer."

It's about becoming the go-to person in your space.
It’s about learning how to leverage the largest professional network as your top-of-funnel lead engine.

The person clients think of first.
The person they trust with their growth.
The person they come BACK to (like my client last week).

Limited to 15 spots because real transformation happens in smaller groups.
1st student signed up yesterday (thanks!)

Investment: $1,500, with a full money-back guarantee (that's yet to be used).

Ready to stop hiding your value, start building your pipeline, and converting new business through your personal brand?

Respond to this email and let’s jam!

Hi5,
LD
🌶️